Many wedding professionals use discounting or money off as an incentive. When you discount 20% of a retail price, depending on your margin, the cost to your business is far greater. Taking money off can be devastating to profits. Why not think about giving customers more value for the… see more

Let’s say that your group leader at Any Firm, Inc., Biff Bifferson, comes to you in a panic one morning before coffee. Top brass at HQ ordered Biff to organize the year-end client soiree, with a theme TBD. Given that Biff has about as much event-planning experience as… see more